This project is made possible by the Mississippi Main Street Association with funding from the United States Department of Agriculture’s Rural Community Development Initiative. The findings are provided below!

Visitor Data

Geofencing technology was used to examine the visitor types, frequency, and times people explore downtown Cleveland.

Primary Trade Area

Using geofencing to understand the area most customers come from.

Demographic Trends

Comparing the City of Cleveland and the Primary Trade Area.

Retail Leakage

Examining Supply, Demand, and Business Opportunities for the Primary Trade Area.